Our Value

Data collection is fundamental for the Market Research industry. The trends over the years have been driven by both the clients and the environment:

Clients are insisting on:

  • Greater consistency and quality overall.
  • More flexibility – must be able to change questionnaires after the study has gone into the field.
  • Greater speed – ability to be in and out of the field quickly with results available immediately.
  • Global – need to collect data with total consistency and quality across country and language borders.
  • Use of technology-based data collection approaches – web-based interviews, wireless CAPI, virtual call centers.
  • Lower cost.

The market research industry is responding by:

  • Using data collection software which allows the consistency, flexibility and speed globality demands.
  • Undertaking technology-based approaches either separately or in hybrid situations in a cost-effective manner. The need for high levels of investment in both hardware and software as well as in high level technical skills challenge the traditions of many market research firms.

1by1 has developed data collection software using skilled individuals who have enjoyed successful careers in both software development and market research. The software we have developed allows consistency, quality and flexibility. It provides rapid implementation and fielding while addressing the multi-lingual aspects better than other software. As well, it is business oriented – our architecture recognizes that the bottom line for data collection is being able to make reasonable margins while charging low prices. And we have developed service offerings that make the implementation of the software easier and less costly through web hosting and even full service offerings.

No matter what the situation, 1by1 has a cost effective, powerful solution.